Creditsafe Launches Advanced Prospecting Tool

Creditsafe, the business intelligence experts, has announced the launch of Advanced Prospects, a marketing tool that delivers vital business intelligence on 3.7 million companies throughout the UK.

Offering users the opportunity to generate highly tailored target marketing lists, the product includes more search criteria than any other comparable solution available in the market today. Users can run searches by company activity, geography and credit status – ensuring that only companies with a suitable credit rating are targeted at the outset.  The combination of marketing and financial data that this tool provides means that companies can reduce wasted time and expenditure marketing and selling to companies that do not have the resources or stability to meet future obligations.

The information is instantly downloadable and regularly updated, ensuring businesses can access the latest and most reliable information from which to direct sales and marketing campaigns.

David Knowles, Business Development Director, Creditsafe, said: “Direct marketing can be a fantastically effective means of generating new business, but it’s easily undermined by outdated and inaccurate target lists that send marketing teams in completely the wrong direction.

“It’s widely accepted that B2B data decays by nearly 40% a year, so sales teams need to use a service that regularly updates data, ensuring they are targeting the right people. It is also vitally important, particularly as we come out of recession, to be sure that companies being targeted are creditworthy. It’s counterproductive to expend time and money on potential new business only for it to be vetoed by the credit controller at the final stage.”

Creditsafe’s Advanced Prospects tool allows users to search by pre-determined bands or according to specifically tailored criteria. Searches can be postcode specific and can exclude businesses on the Telephone Preference Service (TPS) Register. Targeting those on the register can result in fines of up to £5,000.

The product also offers instant cumulative counts allowing users to refine their searches as required to reach the most relevant targets while ensuring lists of a required size.

The Creditsafe Group

The Creditsafe Group is a privately owned and independently minded group of companies supplying up to the minute business intelligence through the dynamic Creditsafe brand.

Launched in Norway in 1997, more than 50,000 organisations across Europe currently benefit from the high quality simple to use suite of credit information, monitoring, international, integrated solutions and marketing products that the Creditsafe companies provide. Five Creditsafe Group reports are downloaded every second!

Creditsafe has offices in the UK, Germany, France, the Netherlands, Sweden and Ireland employing over 500 people and is fast becoming Europe’s leading supplier of on-line business intelligence.